Meta is rapidly expanding its personal AI agent Muse, which launched in early September 2026, with a wave of new features announced by CEO Mark Zuckerberg at the company’s Connect event in Menlo Park on Wednesday. The social networking giant is positioning Muse as its biggest bet on consumer AI to date, with Zuckerberg declaring that the agent will become central to the company’s vision for the future.
Muse, whose physical avatar is named Jolly, is powered by Muse Spark, Meta’s multimodal AI model designed specifically for agentic work. The platform is designed to handle everyday tasks by connecting to users’ apps and services, including email and calendars, with the goal of automating busy work across devices and digital accounts. Zuckerberg expressed ambitious expectations for the technology, stating that in the coming years he expects Muse to grow into a personal superintelligence that billions of people worldwide will use to accomplish their goals and improve their lives.
One of the most significant announcements is that Muse will soon feature its own digital avatar with real-time video chat capabilities. Powered by a new AI model called Muse Realtime Avatar, this feature will give Meta’s previously faceless AI software a distinct face, body, and voice, making interactions significantly more personable. Users will be able to have live conversations with this avatar, giving it tasks and asking questions, with Meta planning to launch the feature in the coming months.
Muse is also being integrated with Meta’s smart glasses line, allowing users to communicate with their agent simply by speaking to their glasses. The agent activates via a wake word and will be able to guide users through personalized workouts, log meals, book appointments, and help them purchase products they see. Meta emphasized that Muse will work in the background and check back in when tasks are completed.
The AI agent is coming to Mac, enabling it to operate any app on a user’s desktop, similar to popular AI agents from OpenAI and Anthropic. According to Meta’s chief AI officer Alexandr Wang, users will be able to delegate tasks to the agent to help run small businesses or simply get work done, with the ability to walk away from their computer while Muse continues working on assigned jobs.
In another practical development, Muse will receive its own email address, allowing it to be added to email threads or handle forwarded emails on behalf of users. This feature will be available soon, though Meta did not provide a specific timeline.
Meta has secured partnerships with major companies including Stripe, Shopify, PayPal, Best Buy, Gap, Sephora, Walmart, Wayfair, Expedia, Instacart, GitHub, Granola, and Notion. These partnerships demonstrate Meta’s vision of Muse as an important shopping tool, with the agent capable of accessing the entire Shopify product catalog and using payment systems to purchase almost anything on the internet. Muse can connect with retail apps and handle tasks like booking appointments, logging meals, and guiding workouts.
The company recently opened its platform to allow developers to build their own connectors for Muse, receiving over 1,500 applications in less than a week. Wang described this as a generational opportunity for developers to start building for a new platform as it takes off.
Regarding the business model, Zuckerberg announced that Muse will be free for a large number of tokens initially, with Meta planning to eventually profit by taking a small fee from transactions. He also suggested that Muse will make money for its users in addition to generating revenue for Meta, positioning the AI agent as both a productivity tool and a potential income source.